KAITELYN PLOUDE

BayCoast Anniversary Calendar

As an active member of the community, BayCoast Bank takes pride in presenting an annual custom calendar as a gift to its friends and neighbors. Often featuring historical landmarks and landscape shots of Southeastern Massachusetts and Rhode Island, BayCoast Bank wanted to take a different approach to the annual calendar in 2020. With the Bank’s 170th anniversary approaching, the theme of the calendar was to spotlight key moments throughout BayCoast Bank’s rich history through carefully selected photographs collected by the organization over its long lifespan.

The most gratifying part of this project was sifting through the local Historical Societies, newspaper articles, and other resources to piece together the Bank’s long timeline. Since many of the original photographs scanned for this project were over 100 years old, special attention was placed on balancing the modernity of the Bank’s brand guidelines with the quaint black-and-white aesthetics of timeworn photographs. Modern photographs were filtered to grayscale to maintain consistency and continue the historical sentiment throughout the calendar’s design.

As with most professional projects, collaboration and communication are key to success. Being part of a 5 person marketing team, open communication and consistent feedback of which photos to include, which order to display them in, as well as grammatical edits and ideas for improvement, led to achieve the final product. In order to make this calendar inclusive for a diverse target audience, the team was mindful of cultural and social impacts when deciding which holidays and dates to recognize. Through careful use of color and typography, the design draws the eye to a wide array of culturally diverse and meaningful holiday dates as well as special tidbits of BayCoast history in a way that is both functional and aesthetically pleasing. While not a typical representation of the BayCoast calendar since the design’s theme was a special anniversary edition, feedback from employees was positive and many commented on enjoying learning more about the Bank’s history through historical photos.