“Building Relationships” Annual Report


This Annual Report aimed to authentically convey the organization’s essence and identity through compelling stories from testimonials and stakeholders. By adopting an in-house approach, the project achieved substantial cost savings of $40K and used strategic SEO and social media to reach a broader audience, generating impressive engagement rates. The report became a source of immense pride, effectively representing the organization’s values to employees, board members, and senior team members. 

GOALS

  • Improve social media reach and engagement 
  • Cost savings through in-house production

RESULTS

  • Generated 13,814 social media post impressions, reaching 11,758 individuals, with 1,149 post engagements and 557 post reactions, amplifying the impact and reaching a broader audience than ever before.
  • Saved over $40K in production costs by taking the project in-house.

SCOPE

  • Interviews: Conducted interviews of various testimonials with customers and stakeholders to gather valuable insights and captivating stories.
  • Copywriting: Collaborated closely with the creative copywriter to shape and write engaging articles, capturing the essence of the company’s identity.
  • Proofreading and Editing: Assumed responsibility for proofreading, editing, and rewriting articles to ensure a polished and impactful final piece.
  • Graphic Design: Instructed the graphic designer on the creative vision for the report’s layout, ensuring it aligned with the company’s brand identity and values.
  • Collaboration: Worked closely with different employees and customers of the organization to gather information and testimonials, fostering a collaborative atmosphere throughout the project.

TOOLS

  • Adobe InDesign
  • Adobe Illustrator
  • Adobe Photoshop
  • Social Media/Denim Social
  • WordPress
  • Microsoft Office Suite

SKILLS

  • Team Leadership: Provided practical guidance and instructions to the copywriter and graphic designer, fostering collaboration and teamwork to achieve a successful outcome.
  • Brand Strategy: Skillfully conveyed the company’s brand identity and values through compelling storytelling and a cohesive, creative vision.
  • Content Development: Developed engaging content that resonated with the company’s stakeholders, highlighting the organization’s unique stories and values.
  • Editing and Proofreading: Ensured the accuracy, coherence, and professionalism of the written content, enhancing its overall quality.
  • Project Management: Efficiently managed the entire process, from interviewing to content creation, ensuring timely delivery and successful project completion.

MORE INFO

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