Strategic Leadership
Empowering Brands through Marketing Expertise
I’m a results-driven marketing leader with 12+ years of experience in the banking industry, blending creative strategy with data to drive brand awareness, engagement, and revenue growth. As a Certified Financial Marketing Professional (CFMP), I specialize in crafting customer-centric campaigns that resonate and convert, while building strong, loyal communities. Empowered by collaboration, I lead with compassion and purpose to create meaningful connections that boost results.
How I Operate
Creative Thinker Turning Ideas into Impactful Marketing
Blending big-picture thinking with practical execution, my approach builds marketing campaigns that truly connect communities. I love brainstorming fresh ideas, solving problems, and finding smarter ways to get things done. With a curious mindset and a love of learning, I bring energy and creativity to every project.
Clifton Strengths
Strategic
Intellection
Ideation
Input
Achiever
VIA Character Institute
Humor
Creativity
Love of Learning
Bravery
Perspective
Myers-Briggs
INFP – Thoughtful Idealist
DISC Style
Producer
Adobe Creative Style
The Visionary
Predictive Index
Operator
My WORK
Data-Driven Marketing Strategy Backed by Creative Design
With a passion for storytelling, I craft cohesive brand identities and campaigns that connect with people. Every project begins with a clear vision, backed by a thoughtful strategy and an actionable plan to achieve meaningful results. Balancing creativity with precision, I stay focused on both the big picture and the finer details, ensuring every element works together seamlessly.
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rel=\"category tag\">Video<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":2,"sec":3},"status":"publish","content":"\"We're All Family\" Integrated Campaign The \u201cWe\u2019re All Family\u201d campaign showcased the heartwarming story of Penny, the golden retriever, and"},{"id":890,"link":"https:\/\/kaitelynploude.com\/annualreport\/","name":"annualreport","thumbnail":{"url":"https:\/\/i0.wp.com\/kaitelynploude.com\/wp-content\/uploads\/2023\/08\/03_AnnualReport-1.png?fit=1288%2C600&ssl=1","alt":""},"title":"\"Building Relationships\" Annual Report","postMeta":[],"author":{"name":"kploude","link":"https:\/\/kaitelynploude.com\/author\/kploude\/"},"date":"Aug 2, 2023","dateGMT":"2023-08-02 14:33:25","modifiedDate":"2023-08-09 05:31:06","modifiedDateGMT":"2023-08-09 05:31:06","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/kaitelynploude.com\/category\/branding\/\" rel=\"category tag\">Branding<\/a>, <a 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convey the organization\u2019s essence and identity through compelling stories from"},{"id":888,"link":"https:\/\/kaitelynploude.com\/omnichannelcampaign\/","name":"omnichannelcampaign","thumbnail":{"url":"https:\/\/i0.wp.com\/kaitelynploude.com\/wp-content\/uploads\/2023\/08\/04_222Campaign-2.png?fit=1288%2C600&ssl=1","alt":""},"title":"\"$222 Offer\" Omni-Channel Campaign","postMeta":[],"author":{"name":"kploude","link":"https:\/\/kaitelynploude.com\/author\/kploude\/"},"date":"Aug 2, 2023","dateGMT":"2023-08-02 14:33:04","modifiedDate":"2023-08-09 05:47:45","modifiedDateGMT":"2023-08-09 05:47:45","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/kaitelynploude.com\/category\/branding\/\" rel=\"category tag\">Branding<\/a>, <a href=\"https:\/\/kaitelynploude.com\/category\/content-creation\/\" rel=\"category tag\">Content Creation<\/a>, <a href=\"https:\/\/kaitelynploude.com\/category\/direct-mail\/\" rel=\"category tag\">Direct Mail<\/a>, <a 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href=\"https:\/\/kaitelynploude.com\/category\/graphic-design\/\" rel=\"category tag\">Graphic Design<\/a> <a href=\"https:\/\/kaitelynploude.com\/category\/omnichannel-campaigns\/\" rel=\"category tag\">Omnichannel Campaigns<\/a> <a href=\"https:\/\/kaitelynploude.com\/category\/print\/\" rel=\"category tag\">Print<\/a> <a href=\"https:\/\/kaitelynploude.com\/category\/seo\/\" rel=\"category tag\">SEO<\/a> <a href=\"https:\/\/kaitelynploude.com\/category\/social-media\/\" rel=\"category tag\">Social Media<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":1,"sec":25},"status":"publish","content":"\"HELOC\" Digital Display Ad Campaign This display ad campaign achieved remarkable success, generating over 5 million impressions and increasing closed"},{"id":824,"link":"https:\/\/kaitelynploude.com\/emailautomation\/","name":"emailautomation","thumbnail":{"url":"https:\/\/i0.wp.com\/kaitelynploude.com\/wp-content\/uploads\/2023\/08\/06-onboarding-6.png?fit=1288%2C600&ssl=1","alt":""},"title":"Consumer Onboarding Email Automation","postMeta":[],"author":{"name":"kploude","link":"https:\/\/kaitelynploude.com\/author\/kploude\/"},"date":"Aug 1, 2023","dateGMT":"2023-08-01 21:44:24","modifiedDate":"2023-08-09 05:51:27","modifiedDateGMT":"2023-08-09 05:51:27","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/kaitelynploude.com\/category\/branding\/\" rel=\"category tag\">Branding<\/a>, <a href=\"https:\/\/kaitelynploude.com\/category\/content-creation\/\" rel=\"category tag\">Content Creation<\/a>, <a href=\"https:\/\/kaitelynploude.com\/category\/copywriting\/\" rel=\"category tag\">Copywriting<\/a>, <a href=\"https:\/\/kaitelynploude.com\/category\/digital-marketing\/\" rel=\"category tag\">Digital Marketing<\/a>, <a href=\"https:\/\/kaitelynploude.com\/category\/email-automation\/\" rel=\"category tag\">Email Automation<\/a>, <a href=\"https:\/\/kaitelynploude.com\/category\/email-campaign\/\" rel=\"category tag\">Email Campaign<\/a>, <a href=\"https:\/\/kaitelynploude.com\/category\/seo\/\" rel=\"category tag\">SEO<\/a>","space":"<a href=\"https:\/\/kaitelynploude.com\/category\/branding\/\" rel=\"category tag\">Branding<\/a> <a href=\"https:\/\/kaitelynploude.com\/category\/content-creation\/\" rel=\"category tag\">Content Creation<\/a> <a href=\"https:\/\/kaitelynploude.com\/category\/copywriting\/\" rel=\"category tag\">Copywriting<\/a> <a href=\"https:\/\/kaitelynploude.com\/category\/digital-marketing\/\" rel=\"category tag\">Digital Marketing<\/a> <a href=\"https:\/\/kaitelynploude.com\/category\/email-automation\/\" rel=\"category tag\">Email Automation<\/a> <a href=\"https:\/\/kaitelynploude.com\/category\/email-campaign\/\" rel=\"category tag\">Email 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