Creative Professional
Empowering Brands through Creative Expertise
Transforming innovative ideas into powerful strategies by leveraging a data-driven approach while fostering a collaborative environment and embracing diverse perspectives.
7
%
Increase in brand awareness resulting from Multi-Brand Rebranding Strategy
13.7M
+
Impressions garnered through integrated TV and Billboard Campaign
$21.5M
+
In Deposits Acquired Through an Award-Winning Omni-Channel Campaign
10
%
increase in year-Over-Year Organic Traffic from Website Redesign and SEO Strategy
My Experience
What I Bring to the Table
Brand Strategy
Creative Direction
Project Management
Graphic Design
Marketing Strategy
Data Analysis
My WORK
Where Creativity Meets Innovation
“Family of Brands” Rebranding Strategy
BayCoast Bank and its six subsidiaries undertook a rebranding project to unify six subsidiaries under one cohesive visual identity. The successful rebrand achieved a modern and unified look, incorporating the iconic BayCoast blue and gold colors…
“We’re All Family” Integrated Campaign
The “We’re All Family” campaign showcased the heartwarming story of Penny, the golden retriever, and her owner visiting their favorite place – BayCoast Bank. The first-ever in-house produced spot resonated with the audience, emphasizing the personalized…
“Building Relationships” Annual Report
This Annual Report aimed to authentically convey the organization’s essence and identity through compelling stories from testimonials and stakeholders. By adopting an in-house approach, the project achieved substantial cost savings of $40K and used strategic SEO…
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