Strategic Leadership

Empowering Brands through Marketing Expertise

I’m a results-driven marketing leader with 12+ years of experience in the banking industry, blending creative strategy with data to drive brand awareness, engagement, and revenue growth. As a Certified Financial Marketing Professional (CFMP), I specialize in crafting customer-centric campaigns that resonate and convert, while building strong, loyal communities. Empowered by collaboration, I lead with compassion and purpose to create meaningful connections that boost results.

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How I Operate

Creative Thinker Turning Ideas into Impactful Marketing

Blending big-picture thinking with practical execution, my approach builds marketing campaigns that truly connect communities. I love brainstorming fresh ideas, solving problems, and finding smarter ways to get things done. With a curious mindset and a love of learning, I bring energy and creativity to every project.

Clifton Strengths

Strategic

Intellection

Ideation

Input

Achiever

VIA Character Institute

Humor

Creativity

Love of Learning

Bravery

Perspective

Myers-Briggs

INFP – Thoughtful Idealist

DISC Style

Producer

Adobe Creative Style

The Visionary

Predictive Index

Operator

My WORK

Data-Driven Marketing Strategy Backed by Creative Design

With a passion for storytelling, I craft cohesive brand identities and campaigns that connect with people. Every project begins with a clear vision, backed by a thoughtful strategy and an actionable plan to achieve meaningful results. Balancing creativity with precision, I stay focused on both the big picture and the finer details, ensuring every element works together seamlessly.

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