Customer-Centric Multi-Brand Website Redesign

This multi-brand website redesign focused on enhancing navigation, search functionality, and integrating interactive tools, yielding heightened customer engagement and positioning the website as a valuable resource. Notably, there was a 27% increase in users, a 16% uptick in total sessions, and a 10% year-over-year growth in organic traffic. The site is now accessible in three languages through design collaboration, SEO content creation, and data analysis.

GOALS

  • Launch a new multi-brand website focusing on customer needs, providing a seamless, user-friendly, and informative online experience.
  • Elevate customer engagement and satisfaction through improved navigation, interactive tools, and the inclusion of up-to-date resources.
  • Translate the website into three languages (English, Portuguese, and Spanish) to widen accessibility to a more diverse audience.

RESULTS

  • Successfully launched a new website, delivering an enhanced digital customer experience, improved navigation, and interactive tools.
  • Achieved a 27% increase in total users, growing from 238K to 303K
  • Increased total sessions by 16%, reaching from 832K to 962K
  • Realized a 10% year-over-year organic traffic increase
  • The website is fully available in 3 languages – English, Portuguese, and Spanish.

SCOPE

  • Design Collaboration:  Directed the website’s overall design, collaborating with the agency to achieve the desired look and feel of the website. 
  • Seamless Website Launch: Collaboratively launched multi-brand website seamlessly, ensuring a smooth and successful rollout.
  • SEO Content Creation:  Wrote, proofread, and edited SEO content and articles to enhance website traffic and improve search engine visibility.

TOOLS

  • WordPress
  • Microsoft Office Suite

SKILLS

  • Website Design: Collaborated with the agency to achieve the desired look and feel of the new website, prioritizing a user-friendly and informative experience.
  • SEO Copywriting: Crafted, proofread, and edited SEO-focused content and articles to enhance website traffic and improve search engine visibility.
  • Data Analysis and Optimization: Analyzed website performance metrics and data to optimize navigation, interactive tools, and resources for improved user engagement.
  • Collaboration and Communication: Effectively communicated with the agency, stakeholders, and teams to achieve project goals and objectives.

MORE INFO

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