“HELOC” Digital Display Ad Campaign

This display ad campaign achieved remarkable success, generating over 5 million impressions and increasing closed Home Equity Lines of Credit (HELOC) units by 64%, demonstrating a powerful impact on conversions. The campaign’s outstanding performance earned a gold award for Best Digital Banking Campaign from NEFMA in 2021.

GOALS

  • Increase digital ad impressions to reach a wider audience and boost brand visibility.
  • Achieve a 20% increase in closed HELOC units through effective marketing strategies and customer acquisition efforts.

RESULTS

  • Generated over 5 million impressions, effectively increasing brand exposure
  • Contributed to a remarkable 64% increase in closed HELOC units

SCOPE

  • Emails: Collaboratively crafted and deployed engaging emails to attract potential customers and promote the benefits of the HELOC offering.
  • Display Ads: Designed eye-catching display ads to capture the audience’s attention and drive traffic to the landing page.
  • Retargeting: Implemented retargeting techniques to re-engage previous website visitors and encourage their consideration of the HELOC option.
  • Social Media Advertising: Deployed engaging social media ads to expand the campaign’s reach and target homeowners interested in home improvements and financial solutions.
  • Landing Page: Created a dedicated landing page to provide comprehensive information about the HELOC offering, encouraging users to take action and apply for the credit.

TOOLS

  • Adobe InDesign
  • WordPress
  • Salesforce/Pardot

SKILLS

  • Copywriting: Employed skillful copywriting to craft compelling emails, ad copies, and landing page content, persuading potential customers to consider the HELOC option.
  • Digital Marketing: Demonstrated proficiency in various digital marketing channels, including email marketing, display advertising, retargeting, and social media advertising, to effectively reach the target audience.
  • Data Analysis: Conducted continuous monitoring and analysis of campaign performance, utilizing data-driven insights to optimize results and make informed decisions for ongoing improvements.
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