“$222 Offer” Omni-Channel Campaign

The “$222 Offer” campaign employed a multifaceted approach, collaborating with an external agency to craft a compelling marketing strategy that drove consumer engagement and increased account openings. The campaign’s exceptional performance was recognized with a silver award for Best Digital Marketing Campaign from NEFMA in 2022. 

GOALS

  • Increase new checking and CD account openings by $10M in deposits.
  • Drive conversions and achieve campaign objectives

RESULTS

  • Increased new checking and CD account openings, surpassing the initial goal, resulting in 685 new accounts and over $21.5M in deposits
  • The social media campaign reached 1,100 individuals, generating interest.
  • Digital display achieved 65K impressions and 70 conversions, indicating effective ad visibility and interest.
  • Google search ads received 17K impressions and 500 conversions, showcasing successful targeting and user interest.
  • The landing page garnered 30K views, with an average time of 00:01:53, indicating engagement with the offer details.
  • Email contributed to 18K of the overall page views to the website, demonstrating the impact of email on driving traffic.

SCOPE

  • Postcard Direct Mail: Designed and executed engaging postcard direct mail to promote special offers to prospects.
  • Social Media Campaign: Launched a targeted social media campaign on platforms like Facebook, Twitter, and Instagram, utilizing captivating graphics and persuasive copy to extend campaign reach.
  • Display Ads: Collaborated closely with a digital marketing manager to place engaging display ads on relevant websites, significantly increasing brand awareness and driving traffic to the landing page.
  • Retargeting: Implemented retargeting strategies with an external agency to encourage interested users who didn’t convert to reconsider the offers.
  • Google Search Ads: Executed effective Google search ads, driving qualified traffic to the landing page by targeting users searching for relevant keywords.
  • Landing Page: Collaboratively designed an appealing landing page that provided comprehensive account offer information and encouraged account opening.
  • Email Campaign: Orchestrated a successful email campaign, personalizing emails to highlight limited-time offers and directing recipients to the landing page. 

TOOLS

  • Adobe InDesign
  • Denim Social/Social Media
  • WordPress
  • Google Search/Analytics
  • Salesforce/Marketing Cloud

SKILLS

  • Marketing Strategy: Crafted compelling and tailored marketing strategy to drive customer engagement and increase account openings, considering the target audience, market trends, and competitor analysis.
  • Creative Design: Emphasized strong creative design to capture audience attention and convey excitement through visually appealing assets such as postcards, social media graphics, display ads, and landing pages, ensuring brand consistency.
  • Project Management: Effectively coordinated and synchronized campaign aspects, managing timelines, resources, and team collaboration to ensure timely delivery of all assets aligned with the overarching strategy.
  • Copywriting: Crafted persuasive and engaging copy, utilizing storytelling and compelling call-to-action statements to communicate the benefits of checking and CD account offers and drive user interest and conversions.
  • Branding and Positioning: Maintained brand consistency, reinforcing the bank’s image as a reliable and innovative financial institution, ensuring the campaign aligned with the bank’s overall brand identity.
  • Negotiation and Collaboration: Collaborated with internal teams, external vendors, and third-party platforms, utilizing effective negotiation and communication skills to build strong relationships and manage partnerships for positive campaign outcomes.

MORE INFO

View All Work