MY WORK
Proven Creativity Backed By Data-Driven Marketing Strategy
“Family of Brands” Rebranding Strategy
BayCoast Bank and its six subsidiaries undertook a rebranding project to unify six subsidiaries under one cohesive visual identity. The successful rebrand achieved a modern and unified look,…
“We’re All Family” Integrated Campaign
The “We’re All Family” campaign showcased the heartwarming story of Penny, the golden retriever, and her owner visiting their favorite place – BayCoast Bank. The first-ever in-house produced…
“Building Relationships” Annual Report
This Annual Report aimed to authentically convey the organization’s essence and identity through compelling stories from testimonials and stakeholders. By adopting an in-house approach, the project achieved substantial…
“$222 Offer” Omni-Channel Campaign
The “$222 Offer” campaign employed a multifaceted approach, collaborating with an external agency to craft a compelling marketing strategy that drove consumer engagement and increased account openings. The…
“HELOC” Digital Display Ad Campaign
This display ad campaign achieved remarkable success, generating over 5 million impressions and increasing closed Home Equity Lines of Credit (HELOC) units by 64%, demonstrating a powerful impact…
Consumer Onboarding Email Automation
BayCoast Bank achieved a successful onboarding experience for new customers, working closely with an external agency. The project utilized effective project management, Salesforce-powered technology, and thoughtful messaging to…
Customer-Centric Multi-Brand Website Redesign
This multi-brand website redesign focused on enhancing navigation, search functionality, and integrating interactive tools, yielding heightened customer engagement and positioning the website as a valuable resource. Notably, there…
“Get On the Bus” Experiential Campaign
This experiential campaign prioritized educational attainment in the South Coast region by supporting educational initiatives and local schools. In collaboration with external agencies, the campaign effectively engaged the…
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